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Thanks for stopping by ATX Lure Company
At ATX Lure Company, we build high-performance soft plastics and precision terminal tackle engineered for anglers who demand results. What began in 2017 as a personal mission to create better Crappie gear has grown into a trusted brand known for extreme durability, tactical design, and unmatched customer service.
Frustrated by the short lifespan of store-bought lures, we set out to craft soft plastics that can handle multiple catches—even full limits—with a single bait. Today, our soft plastics are made in the USA, tested in waters across the South, Midwest, and East Coast, and stocked in over 50 retail locations.
Whether you fish for fun or fight for the podium, ATX gear is built to hook hard, hold strong, and outperform expectations.