Welcome to ATX Lure Company
Welcome to ATX Lure Company
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Thanks for stopping by ATX Lure Company
At ATX Lure Company, we build high-performance soft plastics and precision terminal tackle engineered for anglers who demand results. What began in 2017 as a personal mission to create better Crappie gear has grown into a trusted brand known for extreme durability, tactical design, and unmatched customer service.
Frustrated by the short lifespan of store-bought lures, we set out to craft soft plastics that can handle multiple catches—even full limits—with a single bait. Today, our soft plastics are made in the USA, tested in waters across the South, Midwest, and East Coast, and stocked in over 50 retail locations.
Whether you fish for fun or fight for the podium, ATX gear is built to hook hard, hold strong, and outperform expectations.
Let customers speak for us
Outstanding!
I ordered some lures along with a ATX decal. Unfortunately the decal was not in stock. ATX stepped up and sent it when available AND added a extra soft bait package!!! Now thats custom service. You have a loyal customer and letting all my fishing buddies know! Thanks guys!
Damon H.
ATX Decals
Wicked shad and tungsten heads
I’ve quickly started loving the wicked shad and tungsten head combination!! I fish south to south central Alabama ! These jig and head combos have absolutely wrecked the black and white crappie on nearly every trip ! I highly recommend these for anyone targeting crappie!!
JIMMY H.
Wicked Shad
Perfect Plastics
Perfect plastics for crappie. There were (2) of us and had our limit of (50) slabs over 12” in (3) hrs with largest a 2.87 lb. In total caught (71).
Donnie H.
Wicked Shad
The best
Love the tackle boxes great quality has a very good seal and not flimsy like other brands I will be ordering different sizes soon I am very pleased GREAT PRODUCT!!!!!!
Nic c.
Plastic tackle box
These jigs catchem’
Ever since I met these guys at the Greenville Fishing Expo I have been buying and using their jigs. I have caught fish on the toughest of days on lakes with high pressure. I really like the split tail jig in the 2” paired with the 1/16 oz head.
David P.
K9 Fishing Products
ATX Tungsten heads
I’ve been more than pleased with these heads! Super high visibility on FFS And have not had any product failure ! Also , the wire retainers work great with the ATX Wicked shad that I use on every trip !!
JIMMY H.
ATX Tungsten Jigheads
Quality Jigs that catch fish
No question that ATX lures (especially the 2" Baby Shad) catch fish and are extremely durable! These lures always work!
Keith L.
Baby Shad
Handy addition to the boat!
Really nice being able to to have everything ready to go. Time saver!
T.J. C.
Slotted Foam Jig box
Precision jig heads 1/8 oz
Best jig heads i have ever used hands down. Perfect hooks, heads stay solid. I have one that has caught at least 300 in the last month .
Rowdy
ATX Precision Jig Heads
Off The Hook!
These jig heads are outstanding! Easy to see on livescope and the crappie love them.
T.J. C.
ATX Tungsten Jigheads
Super Soft and Warm!
Nice quality hoodie.
T.J. C.
Military Green Hoodie - 10% to Fishing with Everyday Heroes
