At ATX Lure Company, we are passionate about the art of crappie fishing. What began as a personal hobby has evolved into a thriving business, driven by our dedication to creating top-notch, custom soft plastics designed to elevate your fishing experience.

Our journey began in 2017 when we realized that the market lacked soft plastics that truly met the needs of discerning crappie anglers like ourselves. Frustrated by the limitations of store-bought baits, we embarked on a mission to craft superior, high-quality lures right here in the USA. With years of dedication and expertise, we have mastered the art of creating custom soft plastics that are not only versatile but incredibly durable.